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5 Ways to Increase Conversions on YouTube

Video marketing is the cool kid in class right now, and it seems like everyone is working on a strategy. And although video is everywhere – from Instagram to Facebook, Twitter to LinkedIn, YouTube is still the most obvious choice. YouTube is the second largest search engine on the web, and offers tons of capabilities …

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5 Apps for Next Level Content Creation

The social landscape is changing, but one thing will probably always be true: content is king. …But that’s not to say that it can’t sometimes be overwhelming. With so many different publishing platforms out there, knowing where to start can be challenging, and creating enough high-quality content to fill your calendar can seem nearly impossible. …

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5 New Instagram Features You Need to Try

If Instagram isn’t already a part of your social media marketing strategy, there’s never been a better time to explore it. After Facebook, Instagram is the best place to capture the attention of engaged users: 60% of people on the platform are logging in daily. And Millennials? They’re there. 90% of Instagram users are under …

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How to Boost Engagement on Your Facebook Page

Recent algorithm changes have many of us scratching our heads when it comes to Facebook. In case you missed some of the biggest social news of the year, organic reach is declining, with some pages reaching less than 2% of their followers. So how do you combat it? We’ll cover how to boost engagement on …

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Which Video Marketing Platform is Right for You?

You’ve probably heard this before: video marketing is a crucial part of any social media strategy nowadays. Whether it’s short-form, long-form, B2C or B2B, most modern businesses are incorporating video into their strategies… and you probably should, too. But it’s easier said than done. Carving out a content strategy is one thing, but determining which …

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How A Restaurant Bot Brought In More New Customers

This case study is based on a chatbot campaign built and run by Ram Thamby (customer acquisition specialist for local businesses at 77reviews) Every restaurant owner wants a place full of happy eaters who visit often. But running a restaurant can be hard work and competition is always cutthroat. So, how do you get people …

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