If you’ve been following MSGHero at all you probably know how much we love Messenger Marketing and chatbots. The thing is, chatbots are incredibly powerful, they have 80 to 90% open rates, and we absolutely love using them as a part of our marketing strategy, and encouraging others to use them as well.
With that said, surprisingly what I’d like to talk to you about today is actually related to getting email and phone leads.
I’m going to teach you how to get email and phone leads within Facebook Messenger.
The reason we’re bringing you this information today is because it’s incredibly important to not just limit yourself to one type of marketing. We love Messenger marketing, we love chatbots, but we know that not every single one of our customers is on there, even though there are an awful lot of people on Facebook Messenger.
Even still, some of the people who are on Facebook Messenger might not respond as well to that type of marketing as they would to a phone call or an email. It’s really important not to limit yourself to one single solution, and to really diversify how you’re touching base with your different leads.
It’s important not to limit yourself to just one platform because, at the end of the day, we’re not necessarily in control of everything that every single platform does, whether it’s our email marketing platform, Facebook Messenger, phones they can change any time, and it’s wise to build up multiple platforms at once, so you have some backup.
Some businesses are getting different types of leads within their Facebook Messenger marketing strategies, which is great, but it can be a little bit of a pain asking for an email address or asking for a phone number while you’re in the middle of talking to someone on Facebook Messenger. It isn’t the best customer experience and sometimes is just a pain to get the email addresses or phone numbers from Facebook Messenger over to into your CRM, or your email marketing platform, or wherever it is that you’re storing this information (manually transferring one by one).
In short, that’s a really old school way of doing things, and we’re here to bring you the new school way that we think you’re really going to love.
The solution is, obviously, automating the entire process, and we’re here to help you do that. Using our Zapier integration, you’re now able to build your audience three different ways using just one chatbot. You’re able to get emails, text message or SMS, and Messenger subscriber information.
The great thing about this is that once it’s set up, it’s completely automated, and you don’t need to worry about putting all of your eggs in one basket anymore. The prospect no longer has to type out their email or phone number into Messenger, it’s pulled in for you, and I’m going to show you exactly how that works in just a second.
Reaching your audience in three different ways allows you to take advantage of the different benefits of all three of them, which there are unique benefits for each of those different platforms that I mentioned. I’m just so excited about this new integration because it’s a brand-new technology, and I think it’s really going to revolutionize the way that people are using Messenger marketing, and getting their leads.
I’ll show you how the integration works, and I can’t wait to hear what you think about it.
How to Collect Emails, Phone Numbers and Locations
When you are creating a message, you’ll see a “User Input” option in the message item menu (on the left of the message field) as shown in the screenshot below.
Click on the User Input menu item and it will appear at the bottom of your message thread and shown above. You’ll see a “User Input” bubble below your message field (also shown above). This is just for your reference to let you know the user will be inserting information here. Once it is added, you need to select a “Reply Type” from the drop-down menu as shown below.
Here, you are choosing whether you want to collect the phone number, email or location of the person who is interacting with your business inside of Messenger. Let’s assume you choose “Email”. Now that you’ve selected what you want to collect from the person you’re interacting with, we need to write a message that is asking for this information. In this case specifically, we are requesting their email address. As you can see below, I’ve inserted a message asking for their email address in order to contact them in the future (the beer-related news bit is because it is a beer lovers Facebook page).
Next, we have to fill in the following fields and settings:
When Input is Invalid:
This is the response that will be automatically triggered if the user types something other than their email address (which is what we requested).
“Skip” Button Title:
A “skip” button will automatically be attached to the “When Input is Invalid” response. This will allow people to skip providing their information you are requesting. Please note, this will stop the flow of the messaging funnel completely. You could customize this button if you’d like. An example would be changing “Skip” to “Ignore”.
Save Response in Custom Field:
Here, you are able to define a “label” for the information you are requesting. For example, in this case you are requesting their email address. So what we want to do here is create a “Custom Field” called “Email” or “Email Address”.
So click on the “Custom Field” drop-down menu and click on “Add New Custom Field” if you haven’t created one for email yet.
Insert your custom field title in the pop-up and click on “Add”.
That’s it! We’re now set up to collect email addresses from people who interact with us inside of Messenger.
Let’s see how it looks inside of Messenger in the video below:
Now, the really cool thing about this feature is that I don’t even have to type anything out. You’ll see that the prospect simply has to click on their email address (which is suggested by the chatbot and pulled directly from their Facebook profile) and it automatically populates it inside the Messenger bot. The great thing about this is not only is it super easy for the user, and they’re probably going to be more likely to submit if it’s just a one-click process, but it also means that you’re not going to be getting fake email addresses since this is the email address that’s associated with their Facebook profile.
Once the prospect actually clicks on this quick reply (their email address), as you can see in the short video above, it’s automatically synced to our email CRM/autoresponder completely hands-free, so that’s all that we have to do, there’s no more going into a separate system and entering things in, it’s done for you. Just think about the number of people who interact every day with your chatbot, or who potentially could interact every day with your chatbot if you’re working on your strategy, and imagine getting all of those email leads in addition to having your Messenger subscribers. Again, this also works for phone numbers, so if your team makes a lot of phone calls versus emails you can do that as well.
I hope you enjoyed this tutorial on how to sync email addresses directly from your Messenger bot to your CRM/auto-responder! I hope you’re excited to start using it.
Want to try this out for yourself, and unleash the true potential of Messenger Marketing for your business? Make sure to go over to MSGHero.com, it’s easy and free to get started. We’d love it if you joined the ranks of some of our other amazing customers, and tried us out.