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How to Create a Social Media Marketing Strategy

It’s 2018 — meaning you know that you need a social media marketing strategy… but do you know where to get started?

If not, you’re not alone. Developing a social media marketing strategy isn’t as easy as it seems, but it must be done strategically in order for it to work. Read on for our tips for developing an effective social media marketing strategy.

Set Strategic Goals

The first step is to determine which business goals you’re looking for social to help you accomplish. Although growing follower count or page engagements is nice, those things mean nothing without connecting them back to a business goal. If you’re looking to increase revenue, consider how you can track sales through social. If you’re looking to recover from a P.R. crisis, make a solid customer support plan your top priority. Make sure that your goals are not only related to the business and realistic, but also trackable. There’s no point in putting hard work into a social strategy if you can’t measure it!

Perform a Channel Audit

The truth is, you don’t need to be on every single social media channel in order to be successful. You just need to choose the platforms that are most relevant to your business, and most importantly, platforms that your customers are using. Before diving into publishing, make sure that you do an audit of what’s working, what’s not working, and which platforms you may want to add or remove to your strategy. For example, if your business is strictly B2B, Snapchat might not be the best place for you to be. You may want to instead focus on paid advertising, LinkedIn posts, and Messenger marketing lead generation strategies.

Develop a Content Strategy

Once you’ve determined the channels you need to be on, you’ve cleaned up your existing content, and have optimized your profiles, it’s time to start creating! We created this handy guide to help you get started with next-level content creation, and getting started is easier than you’d think. Start by researching what your target audience is searching for, and figure out how you can start answering questions and helping them out. Make sure that whatever type of content you’re posting truly benefits your customer and keeps them coming back for more.

Once you’ve answered those three key things, you’ll be well on your way to having a social media marketing strategy that converts! To level up your strategy, why not give Messenger marketing a try?


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